Missed this on Mashable last week, but social media platform, Twitter, is launching their own social wine for a good cause. The good cause is Room to Read, a San Francisco-based non-profit whose aim is to improve literacy rates in some of the world’s poorest countries.
At the moment, there are two wines, a Pinot Noir and a Chardonnay, retailing at $20 a pop but they’re not yet bottled – they’re en primeur or “futures”.
The Pinot Noir
The Pinot is described thus,
For this special wine project, Crushpad has sourced grapes from some of the top Pinot vineyards on the West Coast including Amber Ridge, La Encantada, and Doctor’s. The goal is to deliver a wine that exudes tons of “Pinot-osity” and massively over-delivers for the price. Think a $40+ bottle of wine for $20. Plus, $5 per bottle going to Room to Read, promoting literacy around the world. The wine is being crafted by Crushpad’s acclaimed winemaking team which has garnered many mid-90s scores from major critics.