Posted on April 28th, 2011
Marketing isn’t dead you know, though listening to many social media gurus, you’d think it was.
The above bag of fava beans arrived on my desk today accompanying s sample of Chianti Rufino (a review of which is coming soon).
These fava beans came along with a little note on how to prepare them, along with a subtle hat tip to Silence of the Lambs (“A census taker once tried to test me. I ate his liver with some fava beans and a nice Chianti”).
The point is that these are now magic beans. Why? A little bag of beans brought a little moment of surprise and delight.
This tiny moment, this mental and physical smirk it created sets what’s called a “somatic marker” – an idea that sticks in memory. And that’s fundamentally what great marketing is about.
Major applause goes to Searson’s, from their magic beans great ideas will grow and spread.