Posted on August 20th, 2009
Made in Californy. Banned in Alabammy.
Title 20 of Alabama’s administrative code, which pertains to the ABC board, states that:
“No advertisement may include any illustration(s) of any person(s) consuming alcoholic beverages or any person(s) posed in an immodest or sensuous manner, nor shall any advertising contain profanity or offensive language.”
A recent interpretation of this has results in the banning of this wine range in Alabama.
The impact of the Ban in ‘Bama?
According to Nick On Wine,
Their website [Hahn Family Wines] went from 100 hits a day to 8,000 and online sales have increased ten fold. In addition their phones have been ringing off the hook with calls from people asking where they can buy the wine.
They couldn’t have bought this kind of exposure for a million dollars, and are even planning a major promotion playing off the recall by creating displays and ads proclaiming “Banned in ’Bama!”